A solid handful of indie titles vie for your attention on the DVD shelves this week. I've already written about the marketing for Joe Swanberg's Hannah Takes the Stairs, my pick of the week, but that shouldn't overshadow the intrinsic quality of the film itself. The DVD from IFC includes Thanks for the Add!, a short film by Swanberg, an audio commentary by Swanberg and actors / co-writers Greta Gerwig and Kent Osborne, behind the scenes footage, and SXSW video production diary spots.

I watched Juan Antonio Bayona's The Orphanage (pictured) with expectations set perhaps too high. I thought it would be a thrilling Spanish ghost story; instead it's a rather pallid drama about a mother and a lost son with just a smidgen of suspense and supernatural overtones. Jette Kernion had a response similar to mine, but others liked it much more, including our own Scott Weinberg, who praised it as "entirely captivating from start to finish." The DVD from Picturehouse includes three featurettes and something on the somewhat misleading marketing campaign.

Family dysfunction and elder care may not sound like sexy subjects, but Tamara Jekins "simply takes us into the story of her fascinating characters, and the integrity with which she handles it makes it ring true throughout." That was the reaction of Kim Voynar to The Savages; she was especially impressed by the performances of Laura Linney and Philip Seymour Hoffman. The DVD from Fox Searchlight includes an extended scene, director's snapshots, and a featurette entitled "About the Savages."

How do you sell the merits of an indie film to the masses? Scott Macaulay raises the question at the Filmmaker Magazine blog in connection with the release of Joe Swanberg's Hannah Takes the Stairs on DVD tomorrow. The film debuted at last year's SXSW and then received a brief theatrical release last summer. Macaulay posted pictures of the theatrical release poster, in contrast with the home video box cover.

Which is more effective? Chris Thilk at Movie Marketing Madness commented on the poster last summer, describing it as "a very cool poster that manages [to] mix the starkness that identifies it easily as an independent, character-driven film with some wacky visuals that play the same sort of tune the trailer did. I love it." The DVD cover, with the titular character of Hannah (played by Greta Gerwig) almost fading into the background, makes it look more like a mainstream ensemble romantic comedy.

But, wait! The photo on the cover was one of the original publicity photos and can be found on the film's official site. It may not be the most representative, though, since the film is all about Hannah and how she flits through relationships rather quickly. The Chicago city 'scape background was obviously added later. The blurb is snipped from Owen Gleiberman's review in Entertainment Weekly. The theatrical poster featured a quote from Wesley Morris of The Boston Globe. Is one critic's quote more appealing than the other?