joshua seftel Tagged Articles at Cinematical

A poorly-reviewed movie easily fought its way to the top of the weekend box office. That's almost standard practice for big-budget Hollywood studio product, but is quite unusual for an indie film. Joshua Seftel's comedy / drama War, Inc. (First Look) earned $17,650 per screen at two locations, according to estimates compiled by Box Office Mojo, despite receiving mostly negative reviews -- Rotten Tomatoes pegged the critics at only 24% positive. Writing for Cinematical, Joel Keller described it as "an ambitious film that fails miserably at everything it attempts to be." John Cusack co-wrote and stars along with Marisa Tomei, Joan Cusack, Ben Kingsley and Hilary Duff.

Roger Spottiswoode's drama The Children of Huang Shi (Sony Pictures Classics) did not fare any better with our critic, Nick Schager, who felt that the film is "a TV movie in disguise, a handsomely staid affair that prefers skin-deep elegance to psychological or historical substance." Jonathan Rhys Meyers stars as a reporter that helped a school of orphaned children in 1937 China; Chow Yun-Fat plays a rebel and Radha Mitchell a nurse. Opening at seven theaters, The Children of Huang Shi averaged $6,036 per screen.

Good returns were also enjoyed by Joachim Trier's Reprise (Miramax), which expanded to 14 theaters in its second week and took in $6,614 per screen, and Claude Lelouch's Roman de Gare (Samuel Goldwyn), which added 11 more locations in its fifth week and increased nicely to $4,485 per screen.

Give Joshua Seftel some credit; he didn't pull any punches on War, Inc. In his first feature film, written by star/producer John Cusack, Jeremy Pisker, and Mark Leyner, Seftel attempts to make a scathing commentary on the War on Terror, the privatization of the military, the commercialization of societies all over the world, and other shenanigans. In a former life, Seftel was a former network news producer, and became known around Hollywood circles for directing documentaries like Breaking the Mold: The Kee Malesky Story.

He was nice enough to speak to me about the experience from a very blue room at the Tribeca Film Festival press office. Text and video are after the jump.

What do you say when a film is so bad that you actually feel physical pain for everyone involved? You literally sit there for an hour-and-a-half and feel sorry for everyone who put such a hard effort into the making of the film, only to see it lay there like a lox when it's finally projected on the big screen. As a reviewer, there's not much more you can do than just endure it and hope to see a fleeting moment or two of quality, just so you don't think you've completely wasted your time.

That's all the thoughts that were going through my head as I watched War, Inc., an ambitious film that fails miserably at everything it attempts to be. As a comedy, it's not funny. As a satire, it's as subtle as a sledgehammer. And as a treatise on war, the corporatization of the military, and the horrors of pop stardom, it doesn't tell you anything that you don't already know if you just watch the 24-hour news channels or read the news online even a little bit.