While most movie theater chains have been more interested in wooing audiences with material amenities like concession variety or a "Guest Response System," Landmark Theatres has been working on delivering the best picture quality to its customers. This week the art-house chain opens its latest theater in Los Angeles' Westside Pavillion, and the cinema is noteworthy because it is offering the city its first (public) taste of 4K digital projection. Landmark already has 4K projectors, specifically Sony's SXRD, in locations around the country, despite the fact that most content is only digitally available with 2K resolution.

While I'm no expert on digital projection, here is what I understand about the difference between 2K and 4K resolution (aided by Jette's post about digital restoration): 2K is the current standard for both digital cameras and digital projectors. The amount of (picture) information offered by 2K is less than the amount of information offered by film and film prints. 4K offers twice as much information as 2K and it more sufficiently represents the quality of film. While 4K cameras are currently available, most digital features are shot with 2K cameras and most features shot on film are digitally scanned using 2K scanners. So why is it so important for Landmark to have overqualified projectors?

Landmark is co-owned and co-run by Todd Wagner and Mark Cuban, the duo that also operates HDNet (and HDNet Films and HDNet Movies). Through HDNet, Wagner/Cuban is currently producing 4K content, which they will be able to distribute to their 4K projectors, as well as to non-theatrical 4K media (like Blu-Ray, HD DVD and HD television, presumably). Cuban also points out that they are simply preparing for when 4K content becomes more common. For now, though, Landmark patrons will only be able to appreciate 4K resolution in the form of pre-show materials provided by Sony. If Wagner and Cuban are smart (which they certainly are), they will also hit up Warner Bros. for newly restored 4K versions of Blade Runner, Cool Hand Luke and Bonnie and Clyde to screen as part of their midnight movies selection.

As if being an indie-film lover in NYC wasn't already a dream come true, much of the city is going to be discounting the ticket price for independent films, too. Well, for a few days, anyway. In collaboration with the Independent Feature Project (IFP) -- which holds its annual market in September -- and its "Independent Film Week", 10 New York theaters will be reducing their admission on ALL shows (I am assuming this means non-indies, as well) from Monday, September 18 through Thursday, September 21. Many of the city's favorite art-house locations are included, although some are noticeably, and disappointingly, absent, such as Film Forum (I'll excuse them for being non-profit, and an otherwise wonderful establishment), the IFC Center, the Quad Cinemas and the Angelika Film Center. The fact that the Angelika isn't participating just goes to show that it no longer has any redeeming qualities left (and I'm not biased just because I used to work there). I mean, considering that it has been host to the IFP Market for most of its existence, one would think it should be included.

Anyway, if you don't mind seeing a movie for only $6 in a theater where you can't hear the subway roaring beneath your seat, you might want to hold off on seeing one of NYC's large selection of films until that special week. The places offering this deal are: Anthology Film Archives; Cinema Village; Landmark's Sunshine; Cobble Hill Cinemas; BAM Rose Cinemas; ImaginAsian; Museum of Modern Art; Walter Reade Theater; Brooklyn Heights Cinemas and Kew Gardens Cinemas.