My New Yorker friends take every opportunity to complain about the ticket prices that Manhattan movie theaters charge every hour of the day -- I think it's now up to $11.50. Here in Philadelphia the standard seems to be $9 or $10, though one "luxury" theater -- the obnoxiously named "The Bridge: Cinema de Lux," which "offers" assigned seating at peak times, ice cream at the concession stand, and an in-house (though not in-theater) bar and restaurant -- has gone up to $12. The disappointing thing about The Bridge is that projection and sound are about as spotty as anywhere else, and the college crowds on Friday and Saturday nights flush away any claim it may have had to "luxury".Well, today's Variety has an article about a company that plans to turn "movie theater luxury" into Movie Theater Luxury. A taste will cost you $35 a pop. For that price, Village Roadshow Gold Class Cinemas will offer "theaters featuring 40 reclining armchair seats with footrests, digital projection and the capability to screen 2-D and 3-D movies, as well as a lounge and bar serving cocktails and appetizers, a concierge service and valet parking." In addition, moviegoers will be able to order food right from their theater seats by pushing a button. The chain plans to amass 50 U.S. locations over the next 5 years, starting in suburban Seattle and Chicago and expanding from there.
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