Quick, when you think "athletic fashion", who's the first person you think of? If you guessed, "Scarlett Johansson", then Reebok made the right bet. According to Ad Week, Reebok has signed a multi-year deal with Woody Allen's new favorite go-to girl to create the Scarlett "Hearts" Rbk line, which will feature (and I'm not making this up) "head-to-toe looks designed to take today's multi-dimensional woman from the studio to the street in style." I'm not sure exactly what a "multi-dimensional woman" is, but I bet there are some guys around here who'd like one.

Johansson is reportedly "enthusiastic" about working with Reebok on the line. Reebok president and CEO Paul Harrington characterized her as a "world-renowned style icon". Well, that makes sense, I guess, because when I think 'haute couture", I think "Reebok", don't you? Johansson will also be featured in a global women's advertising blitz for Reebok beginning in 2007, so if you just haven't had enough of her on-screen, you'll be getting more Scarlett than you can shake your ... tennis racket at.

As I was perusing my fave film sites this afternoon in an all-too-brief moment of quiet downtime, I came across a bit on Roger Ebert's site about Silent Hill director Christophe Gans lashing out in this month's Electronic Gaming Monthly about Ebert's opinion that video games are not art. Now, I am not a video game person (honestly, I just don't have the spatial ability to play them well, as my six-year-old son can well tell you), but what drew me to Ebert's reply was the end of it, where he notes, "the older I get, the more prudent I become in how I spend my time." Ebert concludes his response to Gans with an homage to his friend, the late Gene Siskel, who once said that nobody on their deathbed ever thinks, "I'm glad I always flew tourist."

• Æon Flux - This empty sci-fi flick's listing on IMDB.com is loaded with glowing user endorsements, leading everyone else who has seen it to believe that either drugs were involved in forming these opinions, the Pod People took these users over or an army of undercover PR lackeys is spinning overtime. This cinematic equivalent of a bronzed cow pie, an unimaginative Logan's Run pretender set 400 years in the future after a global plague, stars Charlize Theron as a rebel trying to take down the corrupt government of Bregna, the only city on Earth. From the way-lazy back story title cards and opening narration to the silly costumes to the cartoonish action sequences to the awful deadpan performances, this should be called Peed-On, Sux. Maybe Theron's mother needed an operation or something, but this is a very bad and brainless example of sci-fi, a puffed-up issue movie that ultimately offers nothing but regret. Instead, check out creator Peter Chung's original, pre-anime craze animated MTV series, which was released on DVD late last year.

I like to think that my beautiful city of Seattle is home to so much wonderful film because there are so many brainy, intellectual film geeks here. In reality, it's probably as much because of the rainy weather here as anything else. Sure, we have an abundance of mainstream theaters like every other big city, but we also have lots of film that will feed your soul through the rest of your mundane week. Why settle for what's playing at the multiplex, when you can open the windows of your world through such a wide range of glorious world cinema, right here in your own backyard? We have lots of film here for the cinephile, and my fellow Emerald City residents will be able to come here to find out what's going on in film in Seattle,  every week, from now until the end of time. Well, maybe not until the end of time; life is impermanent. But film? Film is forever.

As you know, the Oscar winners are determined by a highly secret, very scientific process guaranteed to ensure the very best of the nominees in each category will go home with the coveted statue of a naked golden man - and, let's be honest - who doesn't want a naked golden man on their bedside table or mantel? This year, as part of our extensive coverage of the awards show everyone loves to bitch about, we here at Cinematical headquarters are making our own highly scientific Oscar predictions in the top five categories, to assist you in placing bets with your bookies or office betting pools.

A few days ago, James Rocchi gave us his Oscar predictions, based on the Virtual Borgnine (tm), Rocchi's own invention based on the theory that Oscar winners are largely determined by old, rich, white men who have spent their whole lives in show business. Today, straight from the pristine lab located in my kitchen, we bring you Oscar predictions based on the Official Cinematical Pin the Oscar on the Donkey Oscar Prediction Game!

To assist me in the prediction process, I used my five assistants - my four (yup, I said four) younger children, ages 9, 6, 4 and 2, and my husband, Jay (he got to pick Best Picture, so I didn't have to deal with four kids fighting over who got to choose the last winner, but to keep it fair, the kids spun him around no less than 10 times. He's still recovering.) Each assistant was thoroughly blindfolded with an Oscar-worthy purple velveteen blindfold and spun around an appropriate number of times to ensure dizziness and slight nausea, which is pretty much what we feel when watching the Oscars anyhow. For purposes of determining the winner, the nominee that Oscar's head was closest to was judged to be the winner.

Without further ado, the Pin the Oscar on the Donkey Oscar Predictions:

• On the cover: George Clooney, the triple threat.
• The Oscar race begins, and EW makes the calls.
• Popwatch quiz: what do these four films have in common? Adaptation, Catwoman, Charlie's Angels, and The Players Club. 
• New movies: they give Match Point an A, Glory Road a C , and Last Holiday a C.
• New DVDs: The Constant Gardener gets an A, Junebug an A-, and The Aristocrats a B .     

• Brokeback Mountain continues to expand into small markets, gaining slowly but surely in suburban and rural areas whilst its big-city box office starts to lose its lustre. Focus' strategy on this one seems to be working beautifully: Oscar buzz keeps getting louder as the picture, slowly but surely, rolls out wider, making for non-existant overall drop-offs even as the film runs out of first-time viewers in urban markets. In other specialty box office news: Cache is doing surprisingly well for a foreign offering, and Match Point is in line to break Woody Allen's previous box office records.
• Warner Home Video is jumping into the Latino home entertainment market in a big way. They've created a new venture that will market Spanish language titles to US consumers,meaning only good things for the new wave of independent, South American filmmakers. It's an incredibly low-overhead gambit with tons of potential – the Spanish-language home video market has grown 83% in the past two years.
• Elizabeth Guider looks into the bubbling controversy over studio exec paychecks, which, she writes, "like that of their confreres across all U.S. business sectors ... is rising disproportionately to that of their employees." The SEC's big problem in pursuing this, she says, is that the Hollywood's tendency to ascribe value to nebulous qualities such as star power make improprieties hard to guage. "Who's going to say Leslie Moonves, Peter Cherninand others of their stature aren't as valuable properties as Tom Cruise or Tom Hanks?"