monique Tagged Articles at Cinematical

Oprah is pushing both Precious and the book it's based on, Push by Sapphire, on her show, and I'm seriously curious to know what her audience will think about it. How many people will be able to watch a film told from the point of view of an illiterate high schooler who is raped by her father, physically (and, in the book, sexually) abused by her mother, hates herself for not being white, has given birth to one child with Down's Syndrome who's nicknamed Mongo (short for Mongoloid), and is pregnant for a second time with her father's child?

Let's assume that Oprah's reach is strong enough and far enough to get her demographic to plunk down their eight to 12 dollars to see Precious – the Oprah Effect in full effect. (You can find out where and when Precious is playing near you on the official movie website.)

I'm not talking about critics and journalists or the people in big cities who like to participate in a friendly Oscar pool or want to be up on what was in the New York Times. They're already seeing the movie in droves; it made $1.8M in limited release its opening weekend. The latest numbers I could find on her demographic are from 2007, back when people were wondering if Oprah could help get a president elected. (Answer: Yes, she can.)

According to Nielsen via MSNBC, "Oprah's audience is predominantly female, white, and over the age of 55. Nationally 7.4 million people watch Oprah daily -- about 2.6% of American households. Four percent of American women (about 5.7 million) watch her daily, compared with 1.2% of men (1.7 million people). Overall, 2% of all 18- to 49-year-olds watch Oprah."

There is no denying that Precious has got critics and audiences in a lather, with audiences at Sundance, Cannes, and TIFF lauding the harrowing adaptation of Sapphire's first novel. Mo'Nique's performance as Precious' horrendously abusive mother monster Mary has also gotten folks humming about an Oscar nomination for the comedian, who readily acknowledges the dark places she had to go for this role. She told Eric Kohn in an interview at last year's Sundance that she herself was sexually abused and "The person who molested me was a monster. So I had to go to that person, because I know what it was like for me. [Daniels] said action, and be that monster." And wow, what a monster she became; each scene she was in cut closer to the bone. I covered my eyes in at least one scene and left the screening room slack-jawed.

But Roger Friedman at the Hollywood Reporter writes that Mo'Nique skipped press for the film at Cannes, TIFF, and the New York Film Festival, and that her newest publicist of just two weeks quit. Friedman writes "that Mo'Nique has gotten herself a reputation for demanding money for showing up to promote Precious. It's a first in Oscar history."

Click image below to view full poster

Cinematical has just received this exclusive teaser poster for the film Precious (previously known as Push: Based on the Novel by Sapphire), which will enjoy a premiere at the Cannes Film Festival this month after walking away with several awards (including the double whammy of Grand Jury Prize and Audience Award) at this year's Sundance Film Festival. It's a hard, tough, nasty film -- the kind that knocks the wind out of you with more than a few punches to the gut -- but, as our own Eric D. Snider pointed out in his Sundance review, it's also "compelling and artistic, punctuated with warm humor and masterful performances, and ultimately triumphant and hopeful."

I could easily see an Oscar nod or two shelled out for this film -- which follows an overweight, pregnant, illiterate teen from Harlem who enrolls in an alternative school with plans to give herself and her child a better life. For one, Mo'Nique gives one of the coldest, harshest performances I've ever seen on screen, and now that both Oprah Winfrey and Tyler Perry (talk about another double whammy) have lent their names and support to Precious, that -- along with a slew of awesome buzz -- should help it do well when it finally hits theaters later this year on November 6th. Check out the full poster by clicking the image below.