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Irish Cinemas Warn People of 'Bruno'

Filed under: Comedy », Celebrities and Controversy », Exhibition », Trailers and Clips »

You know that old saying: "There is no such thing as bad publicity"? Well, Sacha Baron Cohen's newest film, Bruno, certainly seems to be putting that theory to the test. Cohen's latest has only been in theaters for a week now, but Bruno has galvanized audiences over whether or not the guy has finally crossed the line. Which line? We have no idea -- but there's gotta be some sort of line, and he has to be close to crossing it. Now a cinema in Navan, Ireland, has taken matters into their own hands and they're warning patrons about the "particularly vile" film when announcing show times during a hilarious pre-recorded message over the phone -- and they're not the only ones who feel that way about Cohen's latest creation.

Since its July 10th opening, critics and fans of Cohen's work have been weighing in on the shock comedy, and the bad news is that most of them haven't been as enthusiastic for the British comedian's antics this time around. Having seen the film I can honestly say that, yes, it is everything you think it is going to be. Bruno is silly, surprisingly smart at times, and not for the squeamish (here's Todd's take on the flick), but vile? I think that might be going just a tad too far.

Now, I've got nothing against disclaimers, and I'm all for audiences being a little more educated about what they're going to see at the theater rather than waiting until opening night and launching complaints about their offended sensibilities. But here's the thing: when does a disclaimer become a 'slam'? If I were an exec at Universal, I don't think I'd be too jazzed about my latest film being introduced with a caveat which basically states: 'Everyone hates this movie and you probably will too'. Would you?

After the jump: Watch and listen to Diamond Cinema's full disclaimer...

Universal Cuts Michael Jackson Scene from 'Bruno'

Filed under: Comedy », Documentary », Gay & Lesbian », Universal », Celebrities and Controversy », DIY/Filmmaking », Newsstand », Movie Marketing », Summer Movies »



The decidedly un-PC Bruno has gone sensitive. According to The Hollywood Reporter, Universal has decided to err on the side of caution, and cut a Michael Jackson related skit from Sacha Baron Cohen's raunchy comedy. The edit was made just hours before its Los Angeles premiere. "We decided to take it out for tonight, and we'll reassess before the release whether to keep it out," said director Larry Charles at the premiere's afterparty.

The scene involves Cohen's gay Austrian interviewing an unsuspecting LaToya Jackson about a number of topics, but focusing on her brother, Michael. As I haven't seen the film, I don't know what the jokes are, but THR says that they center on Jackson's high-pitched voice, and his one-time white glove trademark. It's already screened for critics, none of whom found the scene particularly offensive, but Universal was concerned it would upset his grieving family and fans. However, Universal might restore it for the film's wide release, as a studio spokesperson also confirmed that they were still undecided about whether it should stay or go. The film opens in two weeks, and cutting the scene out of every print would be expensive, and possibly delay the film a'la Spider-Man 2.

What do you think, readers? Is Universal making the right call to err on the side of caution or good taste? Or should they leave Bruno alone, and trust audiences will be less sensitive about Jackson in the coming weeks?

More Bruno: Check out this hilarious report from the Bruno premiere on Moviefone Minute.

 
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