smell-o-vision Tagged Articles at Cinematical
The Exhibitionist: Return of Smell-O-Vision
Filed under: Exhibition », Columns »
Moviegoing seems to be living in the past these days, as both 3-D and large format projection have become attractions at mainstream cinemas again, just as they were half a century ago. Of course, there are updated differences -- the new 3-D is digital and now employs glasses that don't give us headaches, and the large format presentation, IMAX (which is actually almost 40 years old and is technically not really similar at all to the Cinemascope, Cinerama, VistaVision, etc., which were used in the 1950s), is finally separating itself from its usual museum-set association to move into more multiplexes and offer more blockbusters, like the popcorns and sodas, appropriately super-sized.
So where is the return of that other, less successful, less fondly remembered novelty also implemented in desperate times to woo audiences away from their television? You know, that ridiculous idea that's so unappealing that it's a wonder it was even allowed to enter public awareness, let alone cement itself undeservedly onto the timeline of significant moments in film history. Smell-O-Vision. Where is the return of Smell-O-Vision?
The New World Smells Pretty in Japan
Filed under: DIY/Filmmaking », Newsstand », Waxing Hysterical », Movie Marketing »
Theater chains looking to enhance the overall movie-going experience may want to
follow in Japan's footsteps and bring back Smell-O-Vision. That's right folks, seven different distinct smells will
accompany Terrence Malick's The New World when it's released in Tokyo next month. Since Colin Farrell stars in the film, does this mean audiences will have
to endure the stench of cheap sex and cigarettes for a couple of hours? Actually, no -- that smell is being
reserved for Miami Vice.
Created by NTT Communications Corp., this version of Smell-O-Vision will not just match scents up to certain scenes. Instead, it is hoping to tap into the emotion of a scene by releasing a pleasant fragrance throughout the theater. For example: If it's a love scene, then a floral scent will roam about. In a sad scene, the smell of peppermint and rosemary will take over. Oh, and every time Colin Farrell is on screen, the smell of hot will engulf all females present. Guys, start growing a goatee.
The same company is also producing a $680 dollar home version of the scent system that can be synchronized with DVDs. Um, why would I pay that much money for something like that when I can simply spray some air freshener and get the same exact result for, like, three bucks? Do you ever think that Smell-O-Vision would fly here in the States? Better yet, throughout the world? If not, why?
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