social networking Tagged Articles at Cinematical
The Internet Takes Control of Movie Marketing
Filed under: New Line », Fandom », Tech Stuff »
A while back I wrote a little post about a movie that I would never see, and plenty of folks lined up to tell me that it was impossible to make a decision about a movie through word of mouth or what I had read on the Internet. Of course, I disagreed, because frankly how else can I make a decision about where to spend my hard earned time and money? But if I had to blame anyone for keeping me away from the movie theater that day, I'm going to have to blame the Internet. Yup, it was thanks to those sneak peeks and early screenings described in detail online that helped me make my decision before those battling robots ever took the stage. People are talking about movies more now than ever before thanks to social networking tools like Twitter and Facebook, and a new study from New Line's Web guru Gordon Paddison has proven that when it comes to movie marketing, all the action really is on the web.What the report seems to be saying is that you need to know your audience if you want to sell your movie. Now, there are some daunting statistics that prove the power of the Internet when it comes to going to the movies, and if you aren't buying the effect the net can have on a film's success, keep in mind that 94% of all moviegoers are online, and 73% of moviegoers surveyed have profiles on a social networking site -- and if people are talking, you want to make sure it's positive because as the old commercial goes, they tell two friends, and they tell two friends, and before you know it, you have a flop on your hands.
After the jump: so what does this all mean for movie marketers?
Help Name the New Social Networking Thriller
Filed under: Thrillers », Deals », The Weinstein Co. », Movie Marketing »
O great Cinematical readership, we call upon you to exercise your remarkable intellect, imagination, and wit, so you can help name a new social networking thriller. (Especially those of you who know that there's a difference between Facebook, Twitter, and MySpace.) According to The Hollywood Reporter, none other than Dimension Films plans to make a teen thriller ripping off resembling Ten Little Indians, only "with a Web 2.0 twist."
Social networking may become a hot topic for movies. You might remember that plans were announced last year for Aaron Sorkin to write a movie about Facebook for producer Scott Rudin. The official Facebook group page for the project has logged more than 3,800 messages, and Sorkin has been responding with surprising frequency. In a post yesterday, for example, he appeared to indicate that the script has not been written yet.
So maybe Dimension Films can beat them to the punch. Dimension's Bob Weinstein is quoted by THR as saying: "Online social networking is a widespread phenomenon that interests me greatly. Combining it with a suspense thriller is a new and fresh way to explore this new trend." (By the way, his name was just claimed on Twitter with the message: "I just joined the 21st century," though it could be someone else.) Will they create a new, entirely fictional social network, or team up with one that already exists?
The flick is currently untitled, which is where you come in. What should the thriller be called? To get you started, James Rocchi suggested, via Twitter, the tagline: "You're Unfollowed!" followed by a pickaxe smash. Tell us your suggested titles in the comments section.
SXSW: indieWIRE to Launch Social Networking Space
Filed under: Independent », SXSW », Cinematical Indie »
I'm flogging myself for not getting this scrap of
gossip up earlier, but here it is: whilst introducing the Landmark panel on Sunday at SXSW, indieWIRE EIC Eugene Hernandez announced two new ventures for the 10-year-old
company, the reigning online indie film portal. Officially launched on Tuesday, SF360.org is a new web destination dedicated to the San Francisco film scene; Hernandez
said it's hopefully the first of many experiments for iW in local satellites. The other new project is, to me at least,
potentially far more exciting. The old indieWIRE community forum is
going to relaunch either tomorrow or early next week as, essentially, a film-centric competitor to MySpace. Keep an eye out for an official announcement.
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