Paramount family division Nickelodeon Movies is set to make feature films based on the cute and highly collectible toys manufactured by Kidrobot, according to Variety. The homogeneously shaped yet heterogeneously decorated toys, which are smooth, cartoon-like action figures adorned with limited-edition designs created by well-known international artists, are to star in a series of films mixing animation and live-action. The studio will work with Kidrobot owner W!LDBRAIN, the animation studio that also produces the show Yo Gabba Gabba! for Nick Jr., and original owner/creator Paul Budnitz, who still functions as president of Kidrobot. Two years ago, when W!LDBRAIN bought stake in Kidrobot, the company's main goal was to produce TV series, feature films and direct-to-video projects involving the toys.

Unlike many toys-turned-movies, though, the Munny and Dunny (and Labbit, etc.) figures from Kidrobot have no backstory, so producer Scott Aversano (Lemony Snicket's A Series of Unfortunate Events), who heads the Nickelodeon and MTV film labels, is seeking a screenwriter to come up with something involving kids who are somehow transported into the "edgy world" populated by the creatures.

Happy birthday Star Wars toys! 30 years ago, you came into our lives, and 30 years later, we're all kicking ourselves for not hoarding you away, keeping you in pristine condition and eventually getting rich by selling you to the highest bidder. Fortunately, there are more of you being made today and the London Times has declared which of you recently released, still-cheap items are likely to go up in value.

The spotlight is part of a list featured in today's Money Central section of the Times. Titled "The top 10 Star Wars collectibles," the list includes 30-year-old, super-rare action figures like Kenner's Darth Vader with double-telescoping light saber (currently valued at £5,000-plus, or almost $10,000 US) and this year's Lego version of the X-WIng Fighter (currently sold for £150, or $293 US). Coming in at #10 are the two-year old, "too cute" Galactic Heroes line of figures from Hasbro, which are currently only "the price of a rip-off sandwich" (£3, or $5.86 US).

Speaking of "too cute", I'm personally going for the plush SD Darth Vader (pictured) that the Times lists at #9. But I actually haven't learned anything from the past 30 years and so I'm going to actually play with it. Or use it as a stress reliever whenever I see articles telling us to invest in action figures. See, I believe toys are for playing with, comic books are for reading and collectibles made solely to be collectibles are a waste of space.

For images of all the toys listed in the Times article, check out the gallery below. I also included the unmentioned Galactic Heroes Darth Vader Unmasked toy, because it fits with the criticism that these toys are "too cute." What person who'd seen Jedi as a kid would have ever expected a cute version of the unmasked Vader/Anakin?



[via Fark.com]

I'm not sure which I like least: newspaper ink, which gets all over my hands and clothes; or scented perfume and cologne ads, which always manage to open and cover me in their aromas (it's no wonder the internet is doing better than print media!). However, I do know that I will like a certain new innovation, which combines the two annoyances, even less. According to ComingSoon.net, Fox Walden is printing a new kind of ad in the September 9th issue of the L.A. Times that features scented ink. The ad, for Zach Helm's family fantasy film, Mr. Magorium's Wonder Emporium, will have designated areas printed in a soy-based ink that, when scratched, emits the smell of frosted cake. Fox Walden chose the specific scent because it should "remind consumers of all ages to be young and have fun."

But what does frosted cake -- or even scented ads in general -- have to do with Mr. Magorium? The movie is about a toy store, not a bakery. Well, I see it as being just another similarity to Willy Wonka & the Chocolate Factory, which featured scratch-and-taste stickers of fruits (in the movie, not in its ads). Actually, this new marketing idea would have fit much better with the recent remake, Charlie and the Chocolate Factory. The plot of Magorium is almost completely modeled on that film -- with a little of Barry Levinson's Toys thrown in for a change of product. Dustin Hoffman plays the title character, a quirky toy-store owner who is searching for a successor to run the magical place. There's no contest or grand-prize tour of the joint -- Magorium's replacement choice is only between his accountant (Jason Bateman) or his store manager (Natalie Portman) -- but the likeness is still obvious. If you aren't as grossed out by the annoying tactic as I, you can check the ad out in Sunday's Fall Movie Sneaks section of the paper.

I don't have any children of my own -- but I have a lot of old friends who are precisely my age. And they ALL have kids. Big bunches of sticky, adorable, smart, loud, wonderful, moody kids. Once in a while I'll get an amusing little phone call that sounds a lot like this: "Hi Uncle Scott it's Robby do you wanna eet at Bugger King and get some Smimmpsons toys?" Now, when your seven-year-old godson asks you a question like that -- you really can't say no. (Truth be told I'd just eaten half a pizza, but I love this kid almost as much as I love The Simpsons.)

So off we go to Burger King and the three kids (Robby, 5-year-old Matty and 3-year-old Ms. Natalie) are on their extra-best behavior because ... they want the Simpsons Movie toys! So when we return to the table with a tray full of char-broiled meat and crusty chicken parts, the kiddies dive straight into their bags for their their plastic pals from Springfield. Robby finds a Spongebob keychain. Matty finds a mini Holly Hobbie doll. Natalie gets a Tonka Truck.

Screaming ensues.

Now, I know this sounds pretty stupid to the mature grown-ups of the world, but the phrases "while supplies last" and "we don't have any left" mean very little to children under the age of seven. They were getting Burger King as a special treat, the TV promised them a Simpsons toy for their troubles -- and they got rooked. So yes, crying did ensue. Weeping, bawling, monumental pouting, you name it. When I politely asked the counter-gal if they had any Simpsons toys in the back, she semi-rolled her eyes and said "No, we ran out yesterday morning" -- which I found really strange since I'd been there the night before and bought a Homer Simpson figure along with a large vanilla milk shake. (Yeah, I collect 'em too. Even I have my weaknesses.)

I wish this was a cruel joke, but apparently it's not. In a recent Hollywood Reporter article that talks about toy companies and the various film and TV deals they have in the works, they mention that Mattel is "in talks with Hollywood partners to turn Magic 8 Ball into a theatrical release ..." Yes, the round black ball you ask questions to, while shaking and waiting for a little plastic thing to tell you the answer. They want to somehow make that into a movie. A real movie. About a Magic 8 Ball. Is it just me, or has Mattel handed over all their properties to some guy sprinkled with idiot dust? Mattel, who are obviously foaming at the mouth after watching Hasbro's Transformers take the world by storm, are now actively pursuing a number of different avenues.

Apart from the aforementioned (and brilliant) Magic 8 Ball idea, they're still looking to push Barbie and Hot Wheels onto the big screen even though the option with Sony Pictures expired this year. Mattel is also looking to do something with He-Man and the Masters of the Universe; a project that was recently rescued by Warner Bros. and supposedly has Joel Silver attached as producer. As we previously told you, Hasbro is also exploring their options on future big or small screen projects revolving around such brands as Candy Land, Trivial Pursuit (good TV show), Ouija Board, Monopoly and Clue (which was already turned into a movie). Let's not forget Paramount's plans to do something with G.I. Joe as well. Oh, and the article also mentions a Bratz sequel. Yay! Are there any other toys or games you'd like to see up on the big screen?

It seems to be somewhat less the case today, but when I was a young boy, action figures defined my toy box. GI Joe, Ninja Turtles, Ghost Busters -- if it was a kids cartoon, I had the action figures to recreate it in my sandbox. And in my collection, the undisputed kings of the action figures were the Centurions (anyone else remember these guys? Man and machine, action ex-treme!) and the all mighty Transformers. Something about robots which could fold (albeit awkwardly) into other things is just fundamentally cool for a toy. And in the years since, the world has not stopped producing Transformers action figures, presumably because they continue to sell.

With the advent of the new, live-action movie, we were automatically guaranteed another round of Transformer action figures; there was absolutely no way that market would be missed. Like the new look or not, you're going to have to live with it for at least the next few years because you're going to see it on all the new products. You all know where this post is heading, right? Exactly -- Hasbro has rolled out the new line of Transformer toys, and you can sneak a peak at two of them right here. Have a look, and tell us what you think. Would these guys be king of your childhood toy box?