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Posts with tag william morris

'G.I. Joe' Moving Forward at Paramount

Filed under: Action », Deals », Paramount », Fandom », Newsstand », Comic/Superhero/Geek »

Variety is reporting that Hasbro is switching agencies -- from CAA to William Morris -- just as Transformers (based on a line of one of Hasbro's most successful toys) gears up to arrive in theaters on July 3. The article, which goes on to say that William Morris will "work on contemporizing" Hasbro brands like Monopoly, Ouija, Candy Land, Clue and Trivial Pursuit, also includes one juicy nugget regarding a live-action G.I. Joe movie. According to Variety, "[WMA] reupped Hasbro's deal with Paramount Pictures to turn G.I. Joe into a live-action feature with Lorenzo di Bonaventura to produce. An initial pact had expired."

Based on a recent script review over at Latino Review, it may have been best for all parties to let that sucker expire. The draft they reviewed was apparently one penned by Skip Woods (Swordfish) and, without going into too much detail, lets just say the main villain in the film is a guy named Cool Dude. Seriously. Way back when it was reported that di Bonaventura wanted to make a buddy flick featuring Action Man (based on the British toy) and G.I. Joe -- I believe the reasoning here was to make it so the film appealed to international audiences. We're not sure if this is still the route they're leaning toward, whether or not Woods is still attached, or if an entirely new script (and writer) is currently being sought. Rarely have I seen LR bash a script like this ("I hated what Skip Woods did to G.I. JOE so passionately that I burned the script in my barbecue over the weekend. I am trying to erase the memory that I wasted two hours reading the biggest and most disrespectful piece of sh*t script I have ever reviewed for this column), and so I'm hoping Paramount and di Bonaventura do a little bit more homework before messing with these iconic characters in a way that could completely ruin the brand. Fingers crossed.

Reese Witherspoon Jumps Ship to CAA

Filed under: Casting », Newsstand »

The image Now that she's an Oscar-winner, one of the most bankable stars in Hollywood and currently the second-highest-paid actress, Reese Witherspoon can afford to be picky with the parts she chooses. And she is also likely one of the most desirable clients for agents. After spending only a year with Endeavor, Witherspoon has signed with CAA. It isn't known why Witherspoon switched representation again so soon, but it couldn't have anything to do with the roles she got while at Endeavor, none of which has been released yet.

Variety mentions that since her separation from Ryan Phillippe, she has been making a number of life changes, though her departure doesn't seem to have anything to do with Phillippe, who is repped by UTA. Maybe she is in fact disappointed that Endeavor couldn't get her enough money to maintain her place as the highest paid actress (she was displaced recently by CAA client Julia Roberts). Or she's just having trouble finding an agent she's as comfortable with as Steve Dontanville, who she was with for almost her entire career up to his retirement. For a peek at Reese Witherspoon's next movie, check out the new trailer here.

Starbucks Partners with William Morris Agency

Filed under: Deals », Lionsgate Films », Movie Marketing »

Starbucks is seeking to expand into movies and books with the help of the William Morris agency. The alliance allows the influential talent agency to find music, film and book projects for Starbucks to consider for marketing in its stores. As we reported earlier, Starbucks started promoting their first movie venture, Lionsgate’s Akeelah and the Bee, by advertising the attraction on coffee sleeves and putting up words of the day on its chalkboard menus. The New York Times quotes Starbucks’ founder Howard Schultz as saying “We want to see our name associated with the kind of music, literature and movies that [will make] people say, ‘I’m glad Starbucks brought this to the marketplace.’”

Starbucks' music venture has been a success, so it’s no wonder they want to expand their brand’s scope even further. I’m no knee-jerk Starbucks hater, but I’m getting a little weary of these endless tie-ins. Enough of Starbucks as a “lifestyle” destination; I’d just like a cup of coffee please.

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